Guys. Let me be clear. You don't need to hire me. You can absolutely build your business without outside help. And nothing I teach or help you implement can't be found elsewhere...the world is packed with resources. YouTube, libraries, Google, webinars — it's out there.
So why in the world would you hire me? Because you...
I help my clients with marketing so, of course, everyone has said to me at some point or another "I need clients!" or "I need to make more sales!" or "I want to make this business sustainable!"
We typically start by talking about what they have done and what's worked. They ramble off a number of things they've tried, from ads to networking and email marketing to tradeshows.
"Nothing has worked!" they say.
But once we start looking into it, it becomes clear that we don't actually know what is working because they haven't tracked anything.
It's astounding the stories that we can spin in our heads about what's true or likely when it comes to building our business. It doesn't seem to take much to trigger some wild tale that has us suddenly doubting and second-guessing our every move.
The three that seem to come up really frequently with new-ish business owners are:
We often think that work has to be HARD. We think that's how we'll know when we're doing it right...if it's hard, if we're grinding, if we're hustling, then that's how we'll find success.
So when we start to do work that is aligned with who we are and that really speaks to our strengths, there are two things that come up frequently:
Rose Ludwig is a transformational nurse and health coach who helps women over 40 to reduce and sometimes even reverse the symptoms of autoimmune and digestion disorders. Her work allows her clients to embrace the next chapter in their lives with a body that supports them rather than holding them back. Rose helps them move away from overwhelm, frustration and fear over the future of their health and move toward being empowered, vibrant, and feeling great in their own skin.
If you've felt resistant to promoting your work or advocating for yourself, know that it's totally natural! We're actually TAUGHT early on in school that you can just keep your head down and do good work, and you'll get the recognition or validation that your work is "good enough" through good grades.
Just like relationships, there are three basic phases of business: dating, getting engaged, and getting married. Here's why getting married to your business, metaphorically speaking, will shift both what you do and how you feel.
“I really need to figure out Instagram.”
“I just have to start sending an email newsletter...but I’m lost on what to write.”
“Should I start advertising on Facebook?”
“I need a freebie!”
These are some of the concerns people have when they first get into marketing themselves. They get information about what they "need to do" but they don't know why. They're just shooting from the hip.
Feeling spent but super guilty about wanting to take a break? Here's how to know when it's time to take a break, recharge, and come back with more energy AFTER some time away:
I had conversations with three different business owners this week basically all around "what should I say in ____ situation?" And I found it interesting when I gave essentially the same answer for every one.
They asked things like:
How do I network without asking the same boring questions?
How do I talk to a client who’s upset with me?
How do I do a better job of my initial discovery calls with clients?
Know you need an email newsletter but not a clue what to actually say in it? Here's the deal:
For those of you just getting started, I want you to think about VALUE and CONSISTENCY. This doesn't have to be complicated or take all day, and it doesn't have to be different than what you're already writing on your blog or on social media...
If you put together a big Black Friday/Cyber Monday sale and heard crickets, you're not alone. So many business owners in the early stages of the game are convinced that Black Friday is simply about putting out some great discounts and watching the sales roll in...but that really only happens if you've put the work in ahead of time.
