“I really need to figure out Instagram.”
“I just have to start sending an email newsletter...but I’m lost on what to write.”
“Should I start advertising on Facebook?”
“I need a freebie!”
These are some of the concerns people have when they first get into marketing themselves. They get information about what they "need to do" but they don't know why. They're just shooting from the hip.
In order to understand what the various "things you need" (automated emails, social media, FAQ pages, etc.) will do for you, you've got to understand what purpose they serve. That way you can put your energy in the right place first...the cart doesn't need to come before the horse, right?
In the videos below, I'm going to explain a sales funnel in a very basic way, and give some examples of how that might look for an online business.
For reference, the stages are:
ATTRACT → CONNECT/CAPTURE/CONVERT → CLOSE → DELIGHT
VIDEO #1: Sales funnel overview
VIDEO #2: Specifics at each stage and common problems
Want more info on sales funnels and content marketing? This is a great overview from Hubspot.
Not sure where to start with your marketing efforts? Feeling overwhelmed with SOMANYTHINGSTODO?
Let's get you unstuck. Grab a free guide or book a session (if you REALLY need help):