My clients ask me this question all the time:
Do I really need to send out an email newsletter? I have SO much to do already that it seems like a waste to take on one more thing, and I'm not sure an email will really be worth it. I delete so many of those things anyway! Do I have to?
Generally my answer is yes, you need an email newsletter sign up on your website. But it helps to understand why you'd want an email newsletter.
Quick note: this is just the beginning of this topic! For instance, a "sign up for my newsletter" is about as uninspiring as it comes...you have to have some sort of incentive. There's certainly more to discuss, but this is a start!
Have a questions? Feel free to email me and I'll get back to you! katie@crowheartcreative.com
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