Is your business set up to be a filter…or a pump?
Many business owners make the mistake of not being specific up front about who they serve and what they offer…but then end up on consults and scheduling conversations that go nowhere, ending in frustration.
Let’s talk about how to attract the right people and redirect the wrong people, so everyone gets to what they want - faster.
Writing copy for your website? Here are the two common mistakes I see service providers make all the time:
- You're not being clear enough
- You're not speaking to their BIG issue
Watch for some quick tips:
There's a lot of debate out there about whether or not to put your pricing on your website if you're a service provider--think designer, photographer, coach, consultant, etc.
I think you absolutely should and here's why:
Building a website has never been easier. There are so many platforms and templates available that anyone can slap together a website on their own. And while I generally love the figure-it-out-yourself approach, I find that when folks build their own websites, they miss a few key pieces. Simply thinking about your website in a new way can make a big difference in improving your site.