When it comes to creating content for your blog (or newsletter, YouTube channel, etc.) sometimes the hardest part is just figuring out what sort of content to share. It’s easy to get sucked into some fairly unhelpful thoughts as you’re trying to brainstorm:
What should I even say?
Doesn’t everyone know this stuff?
What can I tell them that hasn’t been said already?
Instead of allowing yourself to spiral with these thoughts, imagine instead that your content is just a way to give someone a tiny gift of information. What’s a little tip or insight that will be a helpful first step for helping them solve the bigger problem they’re wrestling with.
To get started, check out this video and think about the backyard BBQ analogy for brainstorming some helpful gifts to pass along to your audience: