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Systems
Is your business set up to be a filter…or a pump?
Many business owners make the mistake of not being specific up front about who they serve and what they offer…but then end up on consults and scheduling conversations that go nowhere, ending in frustration.
Let’s talk about how to attract the right people and redirect the wrong people, so everyone gets to what they want - faster.
From time to time I discover a new trick, app, or system that solves some small frustration or issue I’ve been dealing with, and it just makes me so happy I have to share. The following discoveries I’ve made aren’t really about solving big issues, but rather help with those little things that streamline your day and bring a little delight and ease to your business.
Imagine a new email comes in from a potential client or customer asking about working with you. They're asking for a proposal for some custom work, a commissioned piece, or an on-going service.
You're excited! A new client is just what you need!
You want to get everything just right, so you spend the next 30 (50?) minutes carefully crafting a reply. You eagerly await their response and then...nothing.
Ever had that happen?
Now, not only did you not get a new client, but you burned valuable time and energy as well.
You're spending lots of time and energy on building your business, and it's starting to feel like your head might explode. Your mental energy is constantly being taken up by this business and you're wondering "will I feel like this forever?"
Because if that's the case, you might just cut and run now!
Knowing why you're feeling this way and how it's going to shift will help you push through the hard times. Essentially it boils down to two main things:
When you're working solo or running a small business, one of the best investments you can make is in improving your systems. You may not have the budget to hire an assistant at this point, but spending a little time and money on getting your systems working like a well-oiled machine will restore your sanity and make you look like a boss.
