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Let’s take a look at how visibility, content, and marketing work (in a real life example!).
Viewing entries tagged
email
Imagine a new email comes in from a potential client or customer asking about working with you. They're asking for a proposal for some custom work, a commissioned piece, or an on-going service.
You're excited! A new client is just what you need!
You want to get everything just right, so you spend the next 30 (50?) minutes carefully crafting a reply. You eagerly await their response and then...nothing.
Ever had that happen?
Now, not only did you not get a new client, but you burned valuable time and energy as well.
Know you need an email newsletter but not a clue what to actually say in it? Here's the deal:
For those of you just getting started, I want you to think about VALUE and CONSISTENCY. This doesn't have to be complicated or take all day, and it doesn't have to be different than what you're already writing on your blog or on social media...