It's astounding the stories that we can spin in our heads about what's true or likely when it comes to building our business. It doesn't seem to take much to trigger some wild tale that has us suddenly doubting and second-guessing our every move. 

The three that seem to come up really frequently with new-ish business owners are: 

1. Why me? Why would anyone choose ME (my products or services) when there are SO many other people out there? 

2. Why bother? There are so many other people out there doing it better than me, should I even bother? *commence jealousy*

3. Who do you think you are? Who do you think you are to charge those prices/have those goals/market yourself in that way?

These initial thoughts and the stories that accompany them can get out of control fast! Here's how to pump the brakes on this runaway train: