You think you need to narrow your niche, but you’re struggling. There are so many people in the world and you’re not sure that there’s just “one type” of person you can serve.

Go too broad and it feels like you’re not really speaking to anyone.

Go too narrow and it feels a little contrived or you worry you’ll exclude people who would love your stuff.

You know you need to dial it in a bit, but doing the typical avatar exercises aren’t quite working. You’ve been thinking about the demographics (age, location, occupation, etc.) and you know that it’s a good start but something still feels off.

The missing link is that you might not be tapped into the psychographics of your ideal customers enough—that is, their desires, frustrations, and emotions that they experience in relation to the problem you solve.

Here’s an example of how I got clear for myself, as well as some questions for you to ask yourself to help you dial in your niche in a powerful way.